
A new study from Innerbody Research is highlighting how Easter candy preferences vary across the country, and in Maryland, one colorful favorite is leading the way in 2026.
According to the report, Starburst Jelly Beans are the most popular Easter candy in Maryland this year, continuing a broader trend that shows jelly beans dominating in multiple regions across the U.S.
Maryland also ranks 27th overall for Easter candy interest, placing it right in the middle nationally when it comes to how “sweet tooth” driven residents are during the holiday season.
A look at nearby areas shows some variety across the region. Washington, D.C. leans toward Jelly Belly jelly beans, reinforcing the popularity of jelly beans locally, while Virginia stands out with Sconza chocolates as its top choice. Despite the differences, the region as a whole appears to favor chewy, candy-coated treats over more traditional chocolate staples.
Nationwide, Peeps remain the most popular Easter candy overall, claiming the top spot in nearly one-third of states. Even with their often polarizing reputation, the marshmallow treat continues to generate strong interest year after year.
The data also shows that while Easter is often associated with chocolate, consumer behavior tells a different story. From the Southeast to parts of the Midwest and Mid-Atlantic, jelly beans are consistently ranking as the top choice, including right here in Maryland.
While Maryland may not be among the most candy-obsessed states, its preference is clear. When Easter baskets are filled across the state this year, Starburst Jelly Beans are likely to be front and center.



