
As temperatures rise and ice cream season kicks into high gear, a new study has revealed Marylanders’ favorite frozen treat.
Researchers at Innerbody, a team of scientists, medical professionals, and health researchers, analyzed nationwide search data to determine which states are the most ice-cream-obsessed and which flavors and brands generate the most interest across the country.
According to the study, strawberry is Maryland’s most-searched ice cream flavor, while Talenti earned the title of the state’s most-searched ice cream brand. Maryland also ranked as the 16th most ice-cream-obsessed state in the nation, placing it firmly in the upper half of the rankings as summer begins.
The study found that Maryland’s neighbors have slightly different preferences. Virginia ranked as the 20th most ice-cream-obsessed state, with Cold Stone Creamery serving as its most-searched brand. Washington, D.C., ranked 33rd overall, with Jeni’s earning the title of the district’s most-searched brand.
Nationally, strawberry emerged as the most-searched flavor in the country, beating out longtime favorites such as chocolate and vanilla. The flavor claimed the top spot in several large states, including California, Texas, and Michigan.
The study also found that more indulgent flavors are gaining ground on traditional classics. Chocolate chip ranked second nationwide, followed by cookie dough in third. Plain chocolate and vanilla rounded out the top five.
Researchers noted that regional preferences often reflect local culture and tastes. Blueberry was the top flavor in Maine, coconut led in Hawaii, and peach took the crown in South Carolina. Other states showed more unconventional preferences, including boba ice cream in Florida, lavender in Oregon, and matcha in Kansas.
When it comes to brands, Halo Top ranked as the most-searched ice cream brand nationwide, followed by Cold Stone Creamery. However, regional loyalties remained strong, with states like Texas favoring Blue Bell and Vermont continuing to support hometown favorite Ben & Jerry’s.
The Northeast proved to be America’s strongest ice cream region overall. Led by New Jersey, seven of the nation’s top ten most ice-cream-obsessed states were located in the Northeast, while traditional dairy-producing states such as Wisconsin and Arkansas ranked surprisingly low.
The full article and study can be found here.

